How To Rebuild Your Search Engine Traffic

Repair your Search Engine Rankings

Do you know which algorithm has affected your search engine traffic? Google Panda & Penguin are very different beasts and measure different metrics on your site to determine your ranking. April 24th 2012 is the best indication that Google’s off-page Penguin algorithm is the cause of your penalty. If you see a drop in traffic on or around that date, then your linking profile is the cause.

Usually the SERP’s results show the biggest drops for the phrases linked to the most. There is a free back-link checking tool at which will show you the keywords currently being used in your back-links.


To comply with the needs of Penguin, your link text density needs to be less than 5%. Most of your back-link anchor texts should use either Brand, URL or junk text in the link.

A Brand link is a permutation of your company or website name. Your URL links ought to be a combination of different permutations of your web address.

Getting links from various Class C IP addresses is really important for your back-linking strategy. Links are more powerful if they originate from web sites with content relevant to your site. Link from trusted sites with good Google page rank.The trust score of the domain carrying your link is vital. Google now looks to see who links to the domains that link to you, therefore, the neighbourhoods you mix with online are more important than ever.

Using Link Networks

Never use automated link networks to create new links because the links will not be premium quality and you’ll eventually be penalized for using them. Use this instead.

Many SEO services use link networks because they offer an affordable easy solution, but any positive effect you see will be short lived and ultimately it will cost you much more to repair your rankings once those networks are penalised.

On Page Optimization

The optimum on-page keyword density for each page should be around 2 – 3%. An external link from your content to a .gov or .edu authority site is a good SEO factor.

Your Content

Only publish the best quality, unique, well written content on your pages. Use contextual links to link keywords in your content to related pages of info either on your domain or on a different ‘authority’ domain.

Images and Graphics

Your website should have pictures and videos where possible. Images help to break up your content, and a good video will increase the time people spend on your page. Every image on your pages must have relevant alt text that describes the image using a variety of long-tail keywords where necessary.

Make sure that you use a spelling checker to test all your content and that it makes sense to you. Google can determine the ‘reading age’ for different text and can establish if a professor or a schoolboy wrote your content. It is best to write as much or little as you need to in order to get your message across. Having said that, our evidence is that above 500 words, your site content will benefit from the additional text in search.

Google, Bing and Yahoo like content that real people like, so write your site content so that your readers enjoy consuming whatever you write. Google will reward you when they can see real visitors engaging with your site. It is good practice to use different keywords with the same meaning throughout your content because this making your writing appear more natural. Google associates those terms using latent semantic indexing (LSI).

Best Use of Metatags

Make sure that all your pages contain unique meta-tags because if your description meta-tags are duplicated across several pages you will receive a ranking penalty. The quality of your meta description tag will have an effect on your click through rate from Google and the other search engines. Write the most teaser description tags that you can.

How Visitors Engage with Your Content

Website load speed is a crucial metric for great Google rankings. Check your sites load speed using YSlow in Firefox because if your pages take time to load you won’t rank very high The bounce rate for your website measures the amount of visitors that don’t like your content. This is an indication to Google that your content isn’t what that traffic is looking for, and so you will see your site drop for the search terms with the highest bounce rates.

For full details and instructions for implementing each element of SEO your site needs can be found at a leading Bedford based search engine optimization Agency who will guide you through the whole website optimisation process wherever you are based.

Page Views and Time on Site

Your site quality can be measured using average page views per visitor. The more pages that visitors click on, the better your content is considered to be. Keeping your visitors on your site for longer can help your search engine rankings. Longer site visits indicate high quality, relevant content.